Written by: Ish Verduzco, a16z Social Media Director
Translated by: DeepTide TechFlow
Recently, a16z’s social media account has surpassed 100,000 followers, achieving this milestone in just one year. In this article, their social media director, Ish Verduzco, will share their experience and future plans.
Here are a few key points that have contributed to their success:
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1) Highly shareable content
Thanks to their excellent editorial team, they consistently produce a large volume of high-quality content, including research reports and interviews. They prioritize creating content that is optimized for social media, often including a call-to-action at the end of the content to encourage readers to view the full version.
2) Community management
In addition to creating highly shareable content, Ish believes that community management has played a crucial role in their rapid growth, especially during the first six months of launching their social media accounts. During this period, he would spend several hours each day responding to mentions and engaging with users as much as possible. This created a cycle of engagement, with more users discovering their brand and choosing to follow them.
3) Community questions
In recent months, Ish has reduced the frequency of asking questions in their posts, as it seems that everyone is now asking questions just to generate engagement. However, his original intention was to ask thought-provoking questions targeted at specific audience segments, with the goal of providing value with each response.
4) Off-platform promotion
This was one of the initial ways they were able to gather an audience on social media. Leveraging existing channels such as email and podcasts proved to be very helpful, especially in the early stages. This gave them the necessary momentum so that when they shared good content, they had an existing audience who would help spread the word.
5) Leveraging existing networks
Ish has made an effort to follow their employees on social media (helping them create and edit social content), which in turn helps their brand account reach more users. This requires more work, collaborating with dozens of people individually to create and edit content, but seeing the increased engagement on both personal profiles and their brand account is rewarding.
Looking ahead, Ish plans to double down on creating more social-first content.
This includes longer tweets, directly uploading full videos to social media platforms instead of sharing YouTube links, and providing summaries and insights. In short, they aim to make their social content more addictive, knowing that a certain percentage of users will eventually visit external platforms to view the full source (blogs, podcasts, etc.). It’s clear that shared links are impacting their organic reach, so limiting the number of shared links per post should help.
Lastly, they are currently present on four social platforms: Twitter, LinkedIn, Farcaster, and Instagram. Their largest user base is on Twitter (72,000), followed by LinkedIn (26,000), then Farcaster (2,000), and they have recently joined Instagram. Additionally, they use YouTube primarily as a repository for longer videos and are experimenting with short videos. Ish believes they will continue with this setup for some time, as adding another social platform would spread their resources too thin.
Here’s an interesting fact: even though our Twitter user base is more than double that of LinkedIn, our performance on LinkedIn is actually better (with higher average user engagement).
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