As the NFT market enters a bear market, even the market leader “Bored Ape Yacht Club” (BAYC) has not been able to escape, with its floor price plummeting to below 40ETH, and the current quote is 38ETH, with a decline of 14.92% in the past week. Despite the announcement of a new game, HV-MTL Forge, which will be launched on June 29th, this has not brought a significant rebound to the continuously falling floor price of BAYC.
So, in this context, let’s take a look back at the celebrities and companies who previously invested in BAYC. Without considering the value of airdrops and other potential values, how much have they lost on their investments in BAYC?
China Li Ning, floating loss of $290,000
From April 23 to May 4, 2022, China Li Ning launched a bored flash store offline. The person in charge of the flash store is a non-existent monkey, the Bored Ape Yacht Club’s No. 4102 bored ape. According to on-chain data, China Li Ning purchased the BAYC “Bored Ape” NFT with the number #4102 for 120ETH (worth $360,000 at the time) on April 11, 2022.
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To enrich the consumer experience and product design, China Li Ning has incorporated its purchased “Bored Ape” Bored Ape Yacht Club #4102 image into its brand innovation design, launching a series of trendy sportswear that combines pixel and street elements. As mentioned earlier, China Li Ning also set up a flash store with the theme of “bored or not” in its physical stores.
Based on the current floor price of 38ETH, Li Ning’s investment has a floating loss of about $230,000. But if we consider the value of this investment from the perspective of brand building and market promotion, its value may not be measured simply by currency values.
Greenland Group, floating loss of $330,000
On April 29, 2022, Chinese real estate company Greenland Group announced on its official WeChat account that it had purchased a Bored Ape Yacht Club BAYC#8302 and launched it as an NFT image for its digital strategy. Subsequently, Greenland Group opened a Twitter account, using the purchased BAYC#8302 as its Twitter avatar, with the account description “Let’s create something in this new #Web3 world together.”
According to on-chain data, Greentown Group purchased the #8302 Bored Ape Yacht Club (BAYC) NFT for 140 ETH (worth about $400,000 at the time). The significance of Greentown Group’s purchase of the #8302 BAYC NFT lies in the fact that “8” sounds like “ba,” “30” commemorates Greentown’s 30th anniversary, and “2” symbolizes the new starting point of Greentown Group’s second entrepreneurship.
Greentown Group has high expectations for this investment. They plan to build a virtual world called “Greentown G-World,” which will closely link the virtual and real worlds through virtual reality and augmented reality technologies, creating a seamless connection between online and offline scenes. However, based on the current floor price of 38 ETH, their investment has suffered a loss of $330,000.
Like Li Ning, Greentown Group’s investment appears to be a loss in terms of the value of cryptocurrency, but we cannot evaluate the impact of this investment on brand building and marketing.
Allen Zhu, loss of $410,000
According to OpenSea data, on April 29, 2022, an address named “allenzhu.eth” bought the Bored Ape Yacht Club #9279 for 170 ETH. This corresponds to Allen Zhu, a partner at Jinshajiang Venture Capital. In addition, Allen Zhu’s profile picture on social media has been updated to the image of “BAYC #9279.” Based on this information, it can be inferred that Allen Zhu, a well-known investor who has invested in Ele.me and Yingke, is the owner of the “allenzhu.eth” address and the holder of this “bored ape” NFT.
The BAYC #9279 that was purchased for 170 ETH at the time is worth about $480,000. Based on the current floor price of 38 ETH, Allen Zhu’s investment has suffered a loss of $410,000.
Wang Xing, $450,000
Wang Xing, chairman of the Hong Kong-listed company Meitu Group, also bought a “Bored Ape” NFT and said he was feeling uneasy about it. According to public information, Wang Xing revealed on social media that he was very conflicted about his decision to invest in “Bored Ape.” He wrote on his WeChat Moments: “FOMOed and couldn’t resist buying BAYC #8848 for this Otherdeed #8848 land.”
OpenSea data also shows that Cai Wensheng’s Ethereum address longling.eth purchased BAYC #8848 for 187ETH (about $520,000) on May 1, 2022. At the same time, this address also holds multiple NFTs from other series such as CryptoPunks. Although Cai Wensheng is an investor knowledgeable about investment, according to the current floor price of 38ETH, his investment has lost $450,000.
Justin Bieber, unrealized loss of $1.09 million
According to on-chain data, singer Justin Bieber purchased BAYC “Bored Ape” NFT #3001 on January 29, 2022 for 500 ETH (about $1.28 million at the time). Based on the current floor price of 38ETH, Justin Bieber’s investment has lost about $1.21 million.
When Justin Bieber purchased #3001, the buying price was 300% higher than the floor price of BAYC. As for the design of the NFT, it is a “Bored Ape” wearing an ordinary black T-shirt with a chubby mouth and teary eyes expression, without any special rarity. Leaving aside the language of NFTs, this means that Justin Bieber’s acquisition price has exceeded its value. No wonder everyone says that Justin Bieber did not buy a Bored Ape, but a mood.
Stephen Curry, unrealized loss of $110,000
According to on-chain data, NBA star Stephen Curry purchased BAYC “Bored Ape” NFT #7990 on August 29, 2021 for 55 ETH (about $180,000 at the time). After Curry bought this bored ape NFT wearing a rough suit, he used it as his social media avatar. Apart from causing heated discussions on Twitter, the incident also continued to ferment on Douyin in China, and “Curry Avatar” topped the Douyin hot list with a heat of 9.713 million.
Due to Curry’s inherent influence, many fans followed in Curry’s footsteps and changed their avatars to the “Bored Ape” series, instantly transforming fans into the monkey army, making BAYC “Bored Ape” NFTs out of the circle for a while. However, based on the current floor price of 38ETH, Curry’s deal has lost about $110,000.
Neymar, floating loss of $430,000
Brazilian football star Neymar bought two Bored Ape Yacht Club (BAYC) NFTs, #6633 and #5269, for 160 ETH (about $500,000 at the time) on January 20, 2022, further boosting the NFT craze at the time.
Unlike others, Neymar is not just one of the celebrities who favors BAYC. In fact, Neymar bought quite a few NFTs in 2022, as his gallery on Opensea shows 63 NFTs, and he seems to be completely immersed in the NFT world. However, it is equally clear that Neymar is not a good NFT investor, but an NFT enthusiast. According to on-chain data, Neymar’s investment has lost about $430,000, calculated at the current floor price of 38 ETH.
Jimmy Fallon, floating loss of $140,000
Jimmy Fallon, the host of “The Tonight Show,” revealed in a conversation with famous NFT artist Beeple on November 12, 2021, that he owned a Bored Ape Yacht Club (BAYC) NFT with the help of crypto company MoonBlockingy.
After the conversation, the NFT community rushed to find the ape Jimmy bought, which led them to MoonBlockingy’s OpenSea wallet and eventually to BAYC #599. According to on-chain data, Jimmy bought BAYC #599, a six-trait cream fur ape wearing a captain’s hat, navy striped T-shirt, and heart-shaped sunglasses, for 46.6 ETH (about $210,000 at the time). Calculated at the current floor price of 38 ETH, Jimmy has lost about $140,000.
Kevin Hart, floating loss of $130,000
Like Jimmy, well-known comedian Kevin Hart made his first NFT purchase with the help of MoonBlockingy on January 26, 2022. After paying 79.5 ETH (about $200,000 at the time), Kevin Hart got BAYC #9258, a Bored Ape Yacht Club (BAYC) NFT with a vibrant multicolored hat and a windmill on top. Calculated at the current floor price of 38 ETH, Kevin Hart’s floating loss is about $130,000.
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