In late August, the encrypted payment provider MoonLianGuaiy teamed up with the renowned real estate developer The Howard Hughes Corp to bring a “Web3 offline treasure hunt” event, combining NFTs with the real world to create a gamified Web3 experience. This event integrates city treasure hunting games with NFT digital assets, providing participants with a real game experience and the value of digital collectibles, while also allowing a wider audience to participate in and understand the concept of Web3 in an easy way.
In this article, the veDAO Research Institute will introduce this treasure hunt event and explore the positive significance of combining digital and real-world elements in the blockchain field.
MoonLianGuaiy
MoonLianGuaiy was founded in 2019 and focuses on providing payment infrastructure for the cryptocurrency ecosystem, reducing the barrier to entry for cryptocurrency payments, and helping cryptocurrency service providers simplify transaction steps to increase cryptocurrency adoption. The company was founded by two young entrepreneurs, Ivan Soto-Wright and Victor Faramond. MoonLianGuaiy’s vision is to “bring one billion people into the crypto circle” by 2030 and claims that its software “facilitates the democratization of virtual currencies,” allowing any company to use the necessary crypto circle infrastructure while ensuring compliance with regulatory requirements.
- Glassnode On-Chain Data Weekly Report (2nd week of September) Liquidity tends to dry up, on-chain activity falls into silence.
- Full Text of Arthur Hayes’ Token2049 Speech in Singapore The Next Bull Market Will Start in Early 2024
- Development Status and List of Innovative Projects in the Decentralized Options Field
In October 2021, MoonLianGuaiy raised a $555 million Series A financing led by Coatue and Tiger Global, with a valuation of $3.4 billion. The financing also included $87 million from more than 60 celebrities or organizations in the music, sports, media, and entertainment industries, including Justin Bieber and Paris Hilton.
MoonLianGuaiy not only provides support for individual users but also links to multiple applications and payment solutions, making cryptocurrencies more accessible and user-friendly. The company has established partnerships with more than 300 partners in over 160 countries and regions.
New York Harbor Treasure Hunt: Integration of Digital and Real-world
Background and Objectives of the Event
The New York Harbor treasure hunt game, held in New York City, is a city exploration activity aimed at encouraging visitors to explore landmarks in Manhattan. MoonLianGuaiy ensures the secure storage of NFTs through its wallet. At the same time, Flowcode, a brand specializing in direct consumer connections, plays a crucial role in implementing the treasure hunt with its QR code technology. Behind this city treasure hunt event is a broader vision of introducing NFTs into the real world, making the concept of cryptocurrencies more approachable and tangible.
Ivan Soto-Wright, CEO and co-founder of MoonLianGuaiy, stated that the purpose of the treasure hunt is twofold. The treasure hunt advertisement at the harbor entrance does not mention cryptocurrencies, NFTs, or Polygon (the NFT minting chain for this event). By simplifying and lowering the barrier of entry, the aim is to encourage a wider audience to participate and enter the Web3 world through offline activities using digital wallets. Furthermore, this event gives the winners more control: for example, if you win a concert ticket during the treasure hunt but cannot attend, you can directly put the on-chain prize on OpenSea for sale.
Another purpose of the treasure hunt is to have a positive impact on local businesses in Manhattan Harbor. The activity collects data from participants, such as their geographical origin, and provides valuable market information for local businesses, such as foot traffic maps. In addition, this activity encourages tourists to interact with local businesses for the first time, injecting new vitality into the economy.
Event Details
Starting from August 21st and lasting until October 31st, locals and tourists can participate in the Harbor Treasure Hunt game. The goal for participants is to find ten purple “pearls” scattered in the harbor area. Each pearl has a QR code that grants the user a free NFT when scanned with a mobile device. These tokens are carefully crafted by 3D artist and NFT creator Johana Kroft, with interesting depictions of iconic content from New York City.
The NFTs obtained from the treasure hunt are divided into two types – daily NFTs and prize NFTs. On the “Wallet” page, participants can see all the daily NFTs they have collected. Participants who successfully collect all 10 daily NFTs will automatically receive a prize NFT. The prize NFT allows participants to qualify for weekly draws, with multiple winners selected each week. Winners have the chance to win various prizes, including VIP tickets to the 17th Pier The Rooftop Summer Series concert, a carefully curated cooking box worth up to $350 from Tin Building, and other rewards. In addition, individuals can participate in the activity every 24 hours. These NFTs can be both sold and purchased.
An Attempt to Integrate Digital and Real World
The Harbor Treasure Hunt is essentially a typical example of enhancing traditional outdoor activities with modern technology, but behind it all is the driving force of blockchain technology. By combining the physical search for pearls with digital rewards, MoonLianGuaiy and Howard Hughes Corp provide the public with an opportunity to easily familiarize themselves with the concepts of Web3 and NFTs.
For the crypto community, MoonLianGuaiy showcases an attempt to integrate the crypto world with the real world through this activity, serving as a way to promote and popularize the crypto world. Like other cases in the crypto space, early user experiences may take more time to catch up with the vision. If everything goes smoothly, MoonLianGuaiy’s treasure hunt game may become a successful template, and perhaps similar activities will spread from the harbor to Central Park and even beyond New York, becoming a location-based experience in other places. This concept is rich, providing real-world use cases for NFTs and bringing expected benefits to all participants – it is a way to bridge the gap between cryptocurrency and the real world, and can be seen as another step towards broader Web3 involvement.
Like what you're reading? Subscribe to our top stories.
We will continue to update Gambling Chain; if you have any questions or suggestions, please contact us!
